Plan a Bond Party – Great Idea!

Planning a fund-raiser?  There’s a cool article in Special Events Magazine this month of a company that planned an event to attract men – they created a James Bond Party – complete with “gorgeous” girls in bikinis and fur coats with a helicopter – that raised millions for the Canadian Cancer Society.

Their idea?  They made it “sexy” – just past the entrance was a naked, gold-painted woman a la Goldfinger lounged on a black satin sheet of a circular bed, entertainment and decor included LED video wall integrated clips from several Bond films, the all-woman band were outfitted in metallic costumes and “toys for the boys” were all over the event.  A fake webcam was in each arrangement of daffodils in silver champagne buckets, a flip-top light was attached to each guest’s “Moonraker” auction list.  To offset costs (like the helicopter!) they purchased the toys from dollar stores and discount shops.

Surpassing fundraising goals in today’s sour economy is no small feat.  How did they pull it off?  After orchestrating an extremely targeted mailing, they received responses from all but a couple of invitees by being “pushy yet charming”.  I guess it paid off!

~ by Bravo! Publications on January 28, 2009.